How We Boosted This Brands’ Revenue by 780% in 90 Days

How We Boosted MOAI Boards’ Revenue by 780% in 90 Days

Before:

• Spend: €15K
• ROAS: 114%
• Revenue: €17.1K

After:

• Spend: €46.5K
• ROAS: 258%
• Revenue: €120K

Problem Assessment:

MOAI Boards, a well-known sports brand, was struggling with low ROAS and inefficient Google Ads campaigns. Their campaigns were disorganized, with no proper conversion tracking, and traffic was being wasted on non-optimized targeting. This lack of structure made it difficult to achieve their desired growth in multiple European markets.

Key issues included:

• Poor campaign structure with mixed targeting.
• No segmentation between branded and non-branded traffic.
• Inaccurate conversion tracking that clouded insights.

Streamlining the Campaign Structure:

We started by overhauling MOAI’s campaign structure. This involved:

• Product Feed Optimization: Improved product titles and descriptions for increased relevance and visibility.
• A/B Testing Ad Copy: Conducted structured A/B testing to drive higher click-through rates and conversions.
• Server-Side Tagging Implementation: Ensured accurate conversion tracking for better decision-making.
• Segmentation of Campaigns: Split branded and non-branded keywords into separate campaigns for clearer budget allocation and targeting.

Improving the Data and Targeting:

We closely analyzed MOAI’s traffic and restructured the targeting based on performance insights. The team:

• Segmented Traffic Sources: Allowed better budget distribution between high and low-intent traffic.
• Targeted Keywords and Negative Keywords: Improved relevance by expanding on high-converting search terms and excluding low-performing ones.

Key Results and Impact:

Thanks to our detailed restructuring and optimization, MOAI Boards saw significant improvements:

• Revenue grew from €17.1K to €120K in 90 days.
• ROAS increased from 114% to 258%.
• The brand scaled across multiple European markets with a higher ad spend.

To Achieve Similar Results for Your Brand:

Here are the actionable steps we recommend:

1. Analyze your existing campaign structure and conversion tracking accuracy.
2. Restructure campaigns to separate branded and non-branded traffic for better control.
3. Optimize product feeds and A/B test ad copy to improve CTR and conversions.
4. Implement server-side tagging for more accurate data.
5. Regularly review keyword targeting and adjust bids and budgets for maximum efficiency.